Everyone is a salesperson...?

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Who is a salesperson? The correct answer is EVERYONE! We are always presenting (selling) ourselves, our ideas or our opinions in every conversation that we have. If we are presenting our feelings, it is usually done in such a way as to solicit a desired response (e.g., happiness, empathy, sadness, compassion, etc.). We have been doing this all of our lives, and it is a natural part of our daily routine. Once this is understood, the thought of having to sell something to someone should be a little less frightening.

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When someone buys something they are usually happy and excited about it. When you get into the basics of selling, it is very important for you to understand exactly how someone buys something. This is a lot easier than it sounds. To understand how, you simply have to ask yourself a question: How do you buy the things that you buy? I'm not talking about the necessities or impulse items, I'm talking about anything that you have ever purchased which cost you over $1,000.

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